Gary Vaynerchuk on why Content Creation is so important (December 2019)

Potentially NSFW.  This is Gary Vaynerchuk.  He's from Jersey.  He cusses.  A lot.  Or curses, as he calls it.  So this may not play well in your office blasting on speakers. That said, Gary is an entrepreneur since childhood, beginning shortly after his family immigrated here from Belarus.  When he was 12 or 13 years old, he says he was making $2,000 to $3,000 a weekend selling baseball cards at mall card shows.  I believe him. 

In the early 2000's, he grew his dad's New Jersey liquor store from $3 million a year to $60 million in revenue a year, in 5-6 years, primarily using Google Adwords and later YouTube.  He started a YouTube channel called Wine Library TV, which sold a ton of wine through the store, and accidentally made Gary an "internet marketing expert."  That eventually led to public speaking, and he now gives keynote speeches around the world, for all kinds of different business oriented events. 

In 2009, Gary and his brother went their own direction and started VaynerMedia, a digital agency (aka new school advertising agency), which focuses on working for Fortune 1000 companies.  VaynerMedia is now doing over $131 million in annual revenue, and Vayner X is home to at least six other businesses. 

Gary Vaynerchuk plans to buy the New York Jets some day, and win a bunch of Super Bowls.  Gary puts out more "content" than nearly any individual out there, and most major businesses.  He has a ginormous personal following, like 2.1 million followers on Twitter, for example, though he doesn't make his living as an influencer.  In his spare time, this multi-millionaire likes to hit New Jersey garage sales, and buy toys, mugs, stuffed animals, and anything else he cam flip for a few buck on eBay.  If that coffee mug has a $1 price tag, and he knows it sell for $9 on eBay, he'll weasel you down to 50 cents.  Maybe a quarter. 

When it comes to creating content for a business, and attracting attention to your business or other project, Gary is one of the main people to watch for tips, hints, and inspiration.