Monday, September 30, 2019

The paradox of being a homeless entrepreneur

Bad selfie, while sitting outside the downtown library in Richmond, Virginia, where I was living homeless, earlier this year.  I had just walked a long ways, carrying all my stuff, on a hot humid day, and I found this little ledge to sit down on and take a break.  I turned around, and saw this sign.  This photo just seems to sum up being homeless, anywhere you go, you're not wanted, it doesn't matter where it is.

For the last 20 years, since I left my good paying job as a "Hollywood" lighting technician, because of an injury, my life has been this crazy struggle, skipping along the bottom of society, struggling in and out of homelessness.  When I mention that, or people see me and realize I'm homeless, they jump to all sorts of conclusions, nearly all of which aren't true.

I've now spent about 10 years in some form of homelessness.  About 7 1/2 of those years, I was working full time, way beyond full time (70-100 hours a week as a taxi driver), or near full time.  Here's the kicker, I don't do drugs, legal or illegal.  I don't drink at all anymore.  I'm not an alcoholic who went through a program to quit, I pretty much stopped drinking (which I didn't do much, anyhow) while working as a taxi driver. After driving drunks home every night in my cab, I just stopped drinking, I just got sick of the world attached to beer and booze.

I did struggle with depression, in a serious way, after my dad's death in 2012.  That got serious, but I went through group therapy, took meds, worked through all that. I weaned myself off the depression meds a couple years ago, while a friend from group kept an eye on me in case I got sketchy. 

My main issue, the thing I've struggled with most, was simply not being able to find a good paying job after taxi driving went down the tubes in about 2003.  I struggled in the taxi until 2007, then had to quit for both health and business reasons.  Like millions of other people in other industries, the taxi industry got disrupted by new technology.  First computer dispatching replaced the old CB radios in the cabs, which changed the game, and then Uber and Lyft popped up.  Boom!  Business over.  Like millions of people who lost factory jobs in the 1970's, 1980's, and 1990's, I had to find a new way to make a living.  And I have struggled with that.

During that same time period, there has been a ridiculous amount of outside pressure and influence on my life, from a variety of sources.  I can't really tell the story of this, though it's been the dominant theme of my life for 17-18 years now, because it's so ridiculous.  Finally part of the story came out, and all this weird stuff happened, supposedly, because I scored absurdly high on an I.Q. test 34 years ago.  Someone, somewhere, decided they needed to control my life because of that.  Supposedly.  So I've struggled through nearly two decades of crazy adventures, busting my ass to simply survive, and I can't explain this whole mess to anyone.  The story is just too fucking crazy.  It would be more believable to more people if I said I got abducted by aliens in 2001, brought back ten years later, then dropped in the woods of Oregon where I lived with a Sasquatch family for a few years... and now I have to start over.  That kind of crazy tale is actually more believable than what's actually happened in my life.

So I have 20 years of craziness I can't really talk about.  Now I'm 53, homeless, living in the Hollywood area, with a mouthful of broken teeth (20 years of no dental insurance after a life of too much sugar), and working to rebuild my life and start a viable business around my Sharpie art and my writing. 

What I do have in common with many of you reading this (hopefully), is that I'm working to build a creative/artistic based business, and make a living from that.  What I don't have in common with most of you is my starting point.  I started actually selling my Sharpie art, 4 years ago, while living with my mom, in a small North Carolina town, literally without a dime to my name.  After applying for about 140 jobs over a year or so, and not getting called back, it became obvious a traditional job wasn't going to happen.  So I decided to focus on my Sharpie art, which made me a few buck now and then. 

I've sold over 80 major pieces of art in four years, nearly of all which took 35 to 45 hours to draw.  So while most people look at me and see only a complete failure, I've actually sold more pieces of art than most of the best known masters of painting in their lifetimes.  My drawings may suck, in your opinion, compared to the great artists, but 80+ people thought they were worth paying for.  That's something.  No I'm not making a "good living," at this, even after four years, but I have survived through some tough times, by selling artwork.  However lame my life may seem, there are thousands of people out there who wish they had sold 80 pieces of original art.  That's something.  Yes, I have a long way to go, but I have made quite a bit of progress in some areas.

So now I'm dealing with a weird paradox, as I work to build my art/writing business in a new area, in the cliche' of all cliche's, Hollywood, California.  On one hand, as a homeless man, struggling for food money, bus fare, and basic need money, day to day, my main focus is simply keeping my spirits up, and not getting deeply depressed.  The struggle of homelessness is a struggle not to succumb to depression and give up.  The hardcore street people you see in large cities have mostly given up.  I've found the way to keep my spirits up while homeless is to give myself little "gifts."  In my case, it's mostly food, I'll spend a little money on a caramel sundae at McDonald's, or buy a $6 pepperoni pizza at Little Caesar's.  Little gifts to myself help me keep feeling like an actual human being, a person who will do cool stuff again, some day, not the "homeless person," most people see me as.

But as an entrepreneur, trying to start a small business, I need to spend as little money as possible, to put every dime I can into my little business, buy more art supplies, or copies of drawings to sell, or money to promote somehow.  So my biggest struggle right now, is making small amounts of cash day to day, and to try not to eat too much, but to eat enough to keep my attitude positive, because I get really grumpy when I don't eat much. 

We all have our struggles, the things we battling and struggling with right now.  That's mine.  What's yours?  What's keeping you from the small business, or small creative business, you really want to have?


Friday, September 6, 2019

Taking my artwork to Laguna Beach First Thursday Art Walk

 I took one copy of my "I (heart) Sunny Days" VW bug drawing, and went to Laguna Beach for it's First Thursday Art Walk last night.  This is the first time I've hung out in Laguna Beach during the Art Walk, and I wanted to show off my work, and see what people thought. 

I learned years ago that people don't really buy original art for the beauty or look of it, for the most part.  People tend to buy the artist, and the artist's story, as much as the work of art itself.  So I had no idea how people in a city full of all kinds of very good (and some not so good) artwork, would react to the Sharpie drawings of an unknown, homeless guy. 

To my surprise, this simple drawing of a convertible VW bug stopped a lot of people in their tracks.  That's hard to do, and that's pretty freakin' cool.  Most seemed to think it was a painting of some kind as they walked up and saw my drawing at a distance.  When they got closer, quite a few people seemed to realize (because I wrote "Sharpie drawings" next to it), that it wasn't a painting, and it was done with Sharpies.  While most of the people walking by didn't notice, busy with their own stuff,  two or three dozen people stopped, looked closer, and gave me really positive comments.  Two or three people said they'd never seen anything like this (with Sharpies), and a couple called it "amazing."  I said, "Thank you," and told them no one else in the world draws in this style, it's my creation.  So while no one wanted to buy a drawing, or commission one to be done, the reaction from Laguna Beach passers by was really good. 
 I posted up on a bench on the corner of PCH and Forest, in front of an ice cream shop, and this gate hangs on a pole there, about 8 feet out of the ground.  I'm sure there's a story to it, but I don't know that story.
 This guy, who looked a lot like a pre-heart attack Kevin Smith, poured a little water on the ground and busted some dance moves.  Crazy as it sounds, he had some really good footwork, aided by the wet bricks.  He also had some print on canvas he was trying to sell, and showed me a video he edited for some rapper, who was having an online contest to make a video to his song.  Not epic, but quite creative.  There are a lot of weird characters wandering around Laguna Beach, and that's always a good sign.  There's also a lot of really boring rich people.  Gotta take the good with the bad. 

 A lot of people walked their dogs around during Art Walk.  This St. Bernard was the big guy, and the mellowest, of the four-legged bunch.  Remember, St. Bernards were some of the first "service dogs," they carried casks of brandy around their necks, seeking out people who were lost in the snow, in the French Alps, if I remember correctly.  Something like that. 
My little art portfolio sitting below the dog waiter statue beside the ice cream shop, in downtown Laguna Beach. 

Monday, September 2, 2019

What is Content Creation and Why Should You Do It?


When it comes to describing what good "content" is for a business to put out, Patagonia, the company, is my go to.  I went to YouTube and searched "Patagonia," looking for videos by the company, not about the region in Chile, and this is one of the first videos I found.  There's the "patagonia" logo in the beginning.  That's it.  There are no Patagonia commercials in the middle of the video interrupting you.  There are no fashion videos at the end, promoting a certain jacket or shirt by the company.  People in the video may be wearing clothes Patagonia clothes, but I didn't notice.  There were no close-ups of logos that they sneaked in to the video on the down low.  This is a well made video about a group of surfers looking for huge waves they'd heard rumors of near Selkirk Island, off the coast of Chile.  This video is a gift to you from the company Patagonia.  No strings attached.  That's the mark of great content. 

When we talk about "creating content" for today's media platforms, "content" is simple.  It's written words (text), spoken words or music (audio), photographs, or video.  To create content, you make something with text, audio, photo(s) or video, and you put it on some platform where people can experience it.  That's it.  

You personally, or your business, makes some kind of content, and you put it out on a blog, a website, YouTube, Instagram, Facebook, Instagram, a podcast, Pinterest, Twitter, Snapchat, Linked In, TikTok, Medium, Reddit, or one of the other platforms out there for content.  Then you let people experience it.  That's content creation.  These platforms, by and large, are available for free.  Millions, in a some cases, billions, of people check out these platforms.  With today's internet and technology, you can put content that has the potential to be experienced by a huge number of people.  In most cases, you make this content available for free.  You give a gift of some cool photo, thought provoking piece of writing, funny photo, interesting audio bit, or cool video. 

Why?  Why would you "waste" time and money to create pieces of content and give them away for free?  Because people like gifts.  That's it.  You give people gifts of content, and you hope a bunch of them will come to believe in you or your business.  People begin to have a favorable opinion of you or your business, you "build brand."  When people need a product or service you supply, whatever that product or service is, you want your business to be the first one they think of.  People who have enjoyed your content then become customers.  If you continue to do a good job as a business and a content creator, people have a tendency to be fans, and customers, for a long time.  That's why you create content. 

Sunday, September 1, 2019

Why the Western world's economy is on the verge of the biggest collapse of our lives...


Yeah, yeah, yeah... massive debt... blah... blah... negative interest rates... blah blah.  $124 TRILLION in unfunded liabilities?  And we have a $20 Trillion economy.  Uh Oh. 

U.S debt clock.   Over $125.6 trillion now.  Bottom right on the debt chart page.

Plywood Hood Brett Downs' age 53 compilation video

Brett Downs birthday is today.  Here's his compilation video from the last year of riding.  There were a few "WTF did he just do?&q...